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The Blessing of Options: How Technology Empowers You

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The Blessing of Options: How Technology Empowers You

April 6, 2022

Every era in human history is remembered for one thing or another. Ours will always be remembered for the massive technological advancements it has recorded. From social media to self-driving cars, from 3-D printing to Bluetooth and fibre optics - our world has come a long way. This article will take a look at the different ways that technology gives us the much desired gift of options. For a start, let us talk about why consumers want variety. 

The consumer demand for variety

In today’s fast-paced world, people get bored easily. If they like something a bsiness produces, that company needs to find a way to keep them continuously engaged. Introducing new features is one way to do that. But that still doesn’t take away the need for variety every now and then. 


For example, even though Facebook is used by billions of people around the world, a number of them also use Twitter and Instagram. Brand loyalty hardly comes into the equation when it comes to the need for a bag of options. People want what they want. It’s up to you to give it to them and make money while you’re at it. Getting to that point requires a deep understanding of consumer needs and some businesses are doing it right. 


Tech companies that are making their mark

Some tech companies have that understanding and are cashing in on it big time. Facebook and Twitter are some of them. Each of them caters to the different needs of social media users. Like Instagram, Facebook is well-suited for sharing pictures, videos, and thoughts. Twitter on the other hand is best for sharing ideas and stories. Bluetooth has made it possible to connect devices wirelessly and share information with ease. Self-driving cars from the BMW, Mazda, and Mercedes collection are a thing in other parts of the world. 

Young man using a smart phone
                                                                       Source: Pexels


In the mobility tech space, we have Uber, Bolt (formerly Taxify), and Transita. All three of them have an app that enables you to book a ride and pay for your trip. The only difference is that Transita is meant to facilitate interstate bus rides. All you have to do is download the app and you get to upgrade and simplify your travel experience. 

Privacy concerns
This is a valid cause for worry these days considering the Facebook-Cambridge Analytica privacy violation scandal that happened some years ago. Big tech companies have access to the information of billions of users and don’t always use them in a manner that is above board. This may explain why Transita doesn’t ask for too much information from its users and has vowed to use the little data they do collect in a fair and transparent way. For them, as well as other tech firms, the goal is to empower people and make their lives easier.